The #NoHormonesPlz campaign with Sophia Bush, launched by Teva Women’s Health, Inc., was based on a survey of 197 women ages 23-34, revealing that over half had concerns about hormonal birth control but lacked awareness of alternatives. It emphasized the importance of women understanding their contraception options—hormonal and non-hormonal—to make informed decisions. The initiative encouraged open discussions with healthcare providers to explore the best birth control choices.