When it comes to choosing a birth control method, many women don’t know their options, especially their hormone-free options. Women had little understanding of intrauterine devices (IUDs) in general and PARAGARD specifically.
So, we needed to start the conversation, and that’s where My Wing Women came in. We launched a multi-faceted campaign that became the go-to guide for PARAGARD, the friend who can make an educated recommendation. With a little fun and a lot of sass for a 30-year-old brand, My Wing Woman introduces women to hormone-free PARAGARD—the birth control that could work with their lives.
My Wing Woman Campaign
Paragard, TEVA - DTC & HCP
Case Study Video
Three different “Wing Women” were explicitly created for our target audiences. The videos appeared on Instagram, rich media banners, and pre-roll, all leading viewers to the My Wing Woman website, where they could learn more about the only 100% hormone-free birth control. These videos were created with a humorous tone that educated and entertained our audience.
MEET THE WING WOMEN
OLV & Social Content
OLV & Social Content
OLV & Social Content
