When it comes to pain, women are told throughout their lives to “suck it up”—it’s no different with endometriosis. But, we found that every woman has an inner voice encouraging her to speak up—even at the gynecologist. We wanted to bring that inner voice to life—the “inner endo”—and show women the difference “speaking endo” makes. So, we created a robust ecosystem of tactics that armed them with the right tools. SpeakENDO drove action through TV, web, and social—increasing awareness, understanding, and diagnosis.